Esurance refreshed their brand by rolling out a new look and feel in 2018. Due to the variety of coverages and services they offer, it also meant there was a high volume of product pages that needed to be visually consistent. After auditing several product platforms that included desktop, mobile and their app we set to creating templates as well as a digital brand guideline for the Esurance team.
Client: Esurance
Head of Design: Adhemas Batista
Lead Sr. Designer: Katie Powell
Sr. Designer: Teylor DiChiara
Illustrator: Amy Lee