Microsoft approached us with a project whose main goal was to get IT Pros to feel more allegiance to Microsoft, transcending technical capabilities. Our solution, an e-zine that became an expression of a club for their IT Elite. The content creation would inform design execution which, in turn, would elevate content creation all under the umbrella of creation technology for Microsoft

Client: Microsoft
Digital Design Director: Cris Strittmatter
Digital Designer: Katie Powell
Designer: Erica Park